In his latest book, Bill Baker unpacks decades of practical experience and real-world examples. He shows how to transform tourism, economic development, placemaking, and wayfinding in small cities and regions. Bill is straight to the point and provides the essentials for those new to the subject. He shows the way to reveal and manage a sustainable destination or place brand.


‘Place Branding’ simplifies the scope and dynamics of place branding by providing a step-by-step approach to research, define, and deploy a winning brand strategy for places of all sizes. Each chapter is loaded with helpful ideas for establishing a community brand that will provide a competitive advantage, be supported by citizens, and resonate with target audiences.


“Bill Baker’s words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike.” – Erik Wolf, CEO, World Food Travel Association

Whether you are new to place marketing and branding or you’re seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics.

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